Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman. In 1951 the British psychologist William Hick conducted experiments with a series...
Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our...
Jakob Nielsen’s heuristics are probably the most-used usability heuristics for user interface design. Nielsen developed the heuristics based on work together with Rolf Molich in 1990....
These principles are from Don Norman’s book, The Design of Everyday Things. The Design of Everyday Things is an approachable guide to the basic attributes of...
Norman’s formal education is in Electrical Engineering and Psychology. He has served as a faculty member at Harvard, University of California, San Diego, Northwestern, and KAIST...
