Throughout history, typefaces have been influenced by technological advances, culture shifts, and just general boredom with the state of typography. Here’s how it all went down:
November 1440: Johann Gutenberg, the creator of the printing press was also known for inventing the first typeface, or font. His font, Gothic Blackletter was created in order to make his books look hand written yet from the press, it was dark, fairly practical, and intense, but not very legible. Guttenberg invented movable typefaces, giving the world a cheaper way to obtain the written word. Up until this point, all written materials were done by hand, and were very costly to purchase.
December 1460: As the printing press gained popularity and began to be used for a wide variety of texts, the need for more fitting typefaces emerged. Nicholas Jenson created the next font which was the first roman typeface. Roman typefaces are known for being more light weight and used in many formal occasions.
1470: Nicolas Jenson created Roman Type, inspired by the text on ancient roman buildings. It was far more readable than blackletter, and caught on quickly.
March 1500: Italic Font is born: Aldus Manutius and Francesco Griffo create the first italic style font influenced by the cursive handwritting popular in Italy.
1501: Aldus Manutius created italics – a way to fit more words onto a page, saving the printer money. Today, we use italics as a design detail or for emphasis when writing.
1734: William Caslon created a typeface which features straighter serifs and much more obvious contrasts between thin and bold strokes. Today, we call this type style ‘old style’.
March 1750: The first measurement system for typeface is created by Pierre Fournier le Jeune. The system measures font size in “picas” and this system still stands today.
December 1757: John Baskerville created what we now call Transitional type, a Roman-style type, with very sharp serifs and lots of drastic contrast between thick and thin lines. This font was the first to take into consideration leading, margins and strokes. He created a variety of thing and thick strokes and adjustable width and leading.
1780: Firmin Didot and Giambattista Bodoni created the first ‘modern’ Roman typefaces (Didot, and Bodoni). The contrasts were more extreme than ever before, and created a very cool, fresh look.
September 1800: Steam Powered printing press: Lord Stanhope created the first steam powered printing press to take the place of Johann Gutenberg’s manual press. This press allowed for 480 pages per hour to be printed and doubled the size of the printing space. This iron press would have an impact on typography everywhere.
1815: Vincent Figgins created Egyptian, or Slab Serif – the first time a typeface had serifs that were squares or boxes.
1816: William Caslon IV created the first typeface without any serifs at all. It was widely rebuked at the time. This was the start of what we now consider Sans Serif typefaces. During this time, type exploded, and many, many variations were being created to accommodate advertising.
August 1896: Bertram Grosvenor Goodhue and Ingalls Kimball created a typeface for their own use at a New York publishing company and name it Cheltenham.
April 1901: American typeface founders: The American Typeface Founders began with the copperplate font created by Frederic W. Goudy. This font was influenced by both the Victorian Age and the stone carving look.
1920’s: Frederic Goudy became the world’s first full time type designer, developing numerous groundbreaking typefaces, such as Copperplate Gothic, Kennerly, and Goudy Old Style.
November 1932: An iconic font: Times New Roman is a serif font created by Victor Larden for the British newspaper, The Times. Times New Roman is the go to font for nearly all essays, books, web-pages, and almost all business related texts.
April 1950: Brush Font: The first brush font collection was created.
1957: Swiss designer Max Miedinger created Helvetica, the most loved typeface of our time. This was a return to minimalism, and many other simplistic typefaces such as Futura surfaced around this time period.
December 1962: Eurostile: Aldo Novarese creates the typeface labeled as Eurostile a font collection created for and used mostly by Europe.
February 1974: American typewriter: Joel Kaden and Tony Stan invent and create the first American Typewriter for the International Typeface Corporation.
March 1982: Adobe Software: Programs such as Photoshop and Illustrator are created by Adobe and begin making the need for typography in the design world known. Gone digital typefaces of all sorts are made available for download on PC’s around the US.
December 1985: 300 DPI Printer: The first 300 dots per inch printer is invented for home use.
Presently with the internet, we have such a vast variety of old and new typefaces available for us to peruse and use. All these typefaces give us an abundance of options and looks for our designs today, and we’re not limited by just one or two typefaces like we would have been a few hundred years ago.
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