User-centered design (UCD) is a design approach that prioritizes the needs, wants, and behaviors of end-users when designing products and services. It is a human-centered design...
We start filtering facts with our own understanding. The actual fact is that no individual can distance himself or herself from the genuine needs of user....
Dark patterns are features of interface design to trick users into doing things they might not want to do, but which benefit the business in question....
A brand style guide is a crucial component of a company’s overall branding strategy, as it outlines the visual and linguistic standards that should be followed...
3 Click Rule The three-click rule was made popular by Web designer Jeffrey Zeldman in his book, “Taking Your Talent to the Web.” The theory “3...
Human-Computer Interaction (HCI) integrates concepts and methods from computer science, design, and psychology to build interfaces that are accessible, easy to use, and efficient. In the...
Card sorting is a user research method for uncovering how people assimilate and classify information to develop an effective information architecture and sitemap. The Card sorting...
Hick–Hyman Law, named after British and American psychologists William Edmund Hick and Ray Hyman. In 1951 the British psychologist William Hick conducted experiments with a series...
The Principles of Design are achieved through the use of the Elements of Design. Each principle applies to each element and to the composition as a...
Jakob Nielsen’s heuristics are probably the most-used usability heuristics for user interface design. Nielsen developed the heuristics based on work together with Rolf Molich in 1990....
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